Planned Parenthood in Indiana is recognizing that in a difficult economic time, women put their health on the back burner. A brilliant marketing idea is the genesis of gift certificates for Planned Parenthood services.
Some extrememists think that the certificates will be used - gasp - for pregnancy terminations - I believe that this is highly unlikely, rather that women might use the morning after pill or other contraception.
Either way, it is a needed thing and again, a clever marketing tool to help women of all ages get the services they need.
I would purchase one for a friend if she needed me to.